NHS- This campaign is trying to get adults to take of three days of alcohol. it says 'do the dishes without a glass' its suggesting that people should stop drinking so when there washing there won't be any wine lasses to wash as you have drunk to much, another way of seeing it is that while someone is washing the dishes they shouldn't be drinking. either way you look at it both ways suggest not drinking alcohol. The picture is also a really bright one so lots of people would see it. The picture is a really well done one as it has the gloves from washing creating the same on a wine glass in the centre and the water at the bottom.
Direct messaging- Awareness Campaigns This is an advert for water aid, the slogan says 'toilets not graves' it is informing us to help by giving money to the charity so they can purchase and build toilets for families who don't have them, its suggesting that we should donate to water aid so there will be less deaths. And if we gave money for toilets there would far less deaths so less graves to dig.
Propaganda
This is a poster for the army, it is telling people that the army wants them to join to help fight against the opposing country. It has forceful words which shows the importance of the situation and who much they need people to join. Both posters have a man on this could be for two reasons one, they use it to get more people to look. two, they want to get more men to look at it as they need men for the war as it wasn't a women's job at the time these posters were made which i believe is ww2.
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