Assessments

Self Assessment: 
i think thats my final piece was the best thing i have done, i showed how that when you eat fast food your eating the animals made out of it. Even though i don't think i did it very well i enjoyed making my cornwall school games work.

Peer Assessment: 
Your work so far this year has been really good and your ideas are very different compared to other peoples. You blog is really well presented and easy to find different parts of your work which is very good. Also your Cornwall School Games work was really good and you had some clever ideas - Natalie. 

Teacher Assessment:
Your digital and drawn media work are developing well and you are keeping up to date with your blog - which looks great. Try to develop your drawn media and combine it with digital for your final piece.

grade A 23/06/2015
Keep up the good work
Miss fegan

                                                                  

Animation evaluation.

Animation evaluation.

tv programmes and movies:

animation is used in lots of movies and tv programmes. Most of the movies and tv shows are for younger children as cartoons have a cute look and usually look different from real life and the effect of the distorted look would attract young kinds. Lots of movies and tv's that are for younger kids have adult humour, if you watched it as a kid you wouldn't notice it but if you were to watch it now you mind notice the jokes. some examples; The simpsons age group is mainly for teens and young adults. it has some mature content so is not suitable for younger kids, my kind of age group watches it. Adventure time is a happy cartoon about a boy and his best friend/ brother. The target audience is for younger kids although older kids enjoy it too. The Aristocats was a disney movie made a while ago. The target audience was younger kids as it had cute animals.  Coca-cola uses animation in their adverts to grab attention from different people. This one uses an angry looking monster. to me this would have target audience of young boys and teens as it looks a lot like the games they play online and on their phones. Kellogg's uses an animated tiger in their adverts. this tiger wouldn't most likely attract a younger audience as the tiger is usually talking to kids in the adverts and he has more of a childlike animation look to him. In animations the animator doesn't have to worry about casting and trying to get the scene right by doing shot over and over again all he has to do is draw the animation, it is clearly a lot more complicated than that as he has to draw them over and over again but you are more free and you can draw the chartist how you like. some ways that animation is used is:
music videos, advertising, television programmes, computer games, mobile phones and the internet.
In music videos people might use animations to attract teens as we would find it interesting making us watch it more. In computer games animation is used as trying to make a game using real people would be very difficult. On mobile phones they might have adds and games using animation as it would make the phone more fun and cooler to look at. Lots of things on the internet use animations we spend a lot of time on the internet so putting adds with animations in might make us look at it and then go onto that add and buy or use what they are advertising.

How tea and coffee is advertised.

TETLEY- tetley tea uses a group of cartoon men and women on their advert, called the tetley tea folk. One of their adverts have the group wander into the tetley factory, they walk round looking at how its made.  A worker finds them and takes them to some of their tea. they all enjoy the tea. The way that makes this advert good is the fact that by using the cartoons in a real life situation makes if a funnier advert, it would attract lots of people, kids because of the cartoon, teens and adults because the cartoon get very excited about the tea showing how good it is and elders might find it quite cute so it would make them want to buy the tea. A way in which they could improve the advert is by taking them to different places rather than just the factory.

PG TIPS- PG tips is a tea company that sells different types and flavours of tea. they use a popular celebrity in the advert who is accompanied by a well known monkey. Most of their adverts include the man and the monkey making a cup of tea, chatting and drinking the tea. One of their adverts is very clever in a way that they use clear glasses when making the tea showing how its made and how the flavour of tea soaks into the hot water. This is smart as it shows you what happens when you actually make the tea. By seeing this it may attract you to buy the tea as it looks appealing. This advert is in one place which may make it a little dull as its the same background to look at for the whole advert.

LIPTON TEA- lipton tea uses popular characters in their adverts, such as the muppets, this advert shows kermit the frog drinking a glass of lipton tea before he walks around new york very happy and helping people out. In the end of the advert he helps out miss piggy before she takes a drink of lipton tea, it shows how drinking lipton tea will improve your mood. This is smart as people know who the muppets are so seeing them enjoy it would make others want to buy it. This advert could be a little overwhelming as it is moving around a lot.

NESCAFE AZERA- nescafe has a brand called azera. They have a very clever add which i see quite frequently. In the advert they have a couple in bed, the woman turns over asking for a cup of coffee from the shop, as its raining the man doesn't want to go to the shop, therefore he walks down stairs and sticks his head out the door making it look as if he went out.  He makes a cup of coffee using nescafe's azera. once he has made it he returns to the bedroom handing the girl the coffee, she believes its from the shop so the advert is showing how the coffee brand is just as good as the coffee you get in the shops. I feel this advert is very strong and clever and would attract people to buy it as it would taste professional. This advert is moving around a lot which makes it look very realistic, unlike a lot of adverts which are usually in one place. A way in which they could improve this advert is possibly by making spin offs like other adverts, once that advert starts to get a little old they could make another where the girl tricks the man rather them him tricking her. In this advert the beginning starts with the girl saying 'you know what i want' she is indicating she wants coffee but it could also be seen as an adult joke. When the man is making the coffee they use a montage of clips making it look a lot quicker to make the tea than it actually is, if they were to show how long it actually look to make the tea people might be put of buying it, it may also be showing how the coffee is quick and easy to make.

Animation in advertising

Animation in advertising.

Reasons why animation is a powerful marketing tool

• Practical – With no physical boundaries, animation can show scenes that a camera cannot shoot.
• Cost Effective – Animating a car crash is a lot cheaper than physically wrecking two vehicles!

There is no question that the benefits of animation have not only been reaped for entertainment purposes, but also by advertisers and marketing companies. 1955 saw the introduction of commercial television broadcasting, and during these early years, up to a third of TV adverts were animated. Brands such as “Murray mints” and “Kelloggs” were quick to realise the potential of animation – Kellogg’s saw a great opportunity to bring life to the hand-drawn character’s already used on their cereal boxes.

In 2007, Bupa produced a series of animated TV adverts, creating typical scenarios that people may face regarding their health and wellbeing. The overall style of the animation was not too dissimilar to the “Mr Men” cartoons.  

4 reasons why you should use animation in advertising:

1. Quick visual summary

2.Easily grab attention

3.Show what cannot be photographed

4. Show what has not been built yet

 Coca-cola uses animation in their adverts to grab attention from different people. This one uses an angry looking monster. to me this would have target audience of young boys and teens as it looks a lot like the games they play online and on their phones.





Kellogg's uses an animated tiger in their adverts. this tiger wouldn't most likely attract a younger audience as the tiger is usually talking to kids in the adverts and he has more of a childlike animation look to him.

this advert for john lewis is very well mad as it attracts everyone. it attracts kids as it has cute animals, teenagers because it is really sweet, much the same with adults and elders as it brings back memories. As it attracts nearly everyone it will make people want to buy their product bringing them in better business. The advert also looks a lot like the film watershed down which will attract many more people. they also use a very popular song so whenever people hear the song they will think of the advert. 

cornwall school games advertising

I made a selection of edits all using my logo. i made a drinks bottle, a tank top, a hoodie, a football jersey and then put my logo on my poster and put that on a bus stop. my best one i feel is my hoodie as i have brung the strings forward to hang infront of the logo so you could see it better. my worst on is the football jersey and the way i have deleted the original logo and placed mine there makes it look a little strange.

I made my edits by using photoshop, first i filled in my people by selecting them and using the bucket tool. i feel cut out letters for the writing. after that i added the little logos. i then screenshot them all together and pulled them onto object i found from the internet of sports related things. i cropped them and assisted them till they looked right.
       
                                                                       
                                                                                 

animation timeline

Animation: the technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the film is shown as a sequence.

animation timeline

Animation: the technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the film is shown as a sequence.

2005 'Wallis and Gromit' created by Aardman animations.  The 

characters were brought alive by Nick Park using modelling clay and wire for the characters and then animated using stop motion animation.

1995 Pixar (American computer animation company) created 'Toy 

Story'.

1975 Will Vinton received an award for best animated film 

‘Closed Mondays’.  He also copyrighted the term 'Claymation' to describe the process of the film production that was built around using clay models.

1962 ‘Spiderman’ written by Stan Lee and artist Steve Ditko 

illustrated the cartoon to increase the sales of the Amazing Fantasy Comic 

1934 ‘Superman’, written by Jerome Siegal and Joseph Shuster, is created as a newspaper comic strip. 

1930s Golden Age of comics, which feature heroes like 'Flash Gordon', 'Dick Tracey' and 'Tarzan'.

1886 Louis Le Prince built and patented a one lens camera. 

1865 First modern comic strip ‘Max and Mortiz’ created by Wilhelm Busch.

1838 The Stereoscope was invented by Charles Wheatstone. The 

invention created a 3D image for the viewer looking through two lenses at two images placed next to each other.

1832 The Phenakistoscope invented by Joseph Plateau. A round disc with slots around the edge showing individual pictures and when spun the images merge together showing continuous movement e.g. horses running. 

1834 The Zoetrope or The Wheel of Life was invented by George 

Horner. This was similar to a Phenakistoscope and created the 

illusion of animation.

1825 The Thaumotrope was invented. (Disc with, for example, a picture of a bird on one side and a cage on the other.  When the disc is spun it looks like the bird is in the cage).  

1817 The 'kaleidoscope' was invented by Sir David Brewster, a tube using two mirrors to reflect multiple images of coloured glass pieces. It proved to be one of the most popular optical toys ever created. 

1700s Shadow theatre became popular in France. This involved 

creating black silhouettes on a screen. 

1066 The Bayeux Tapestry was created as a visual record of the Battle of Hastings.

monoprinting edit

   i

i made my edit by putting a picture of one of my prints on the computer, i filled the coffee beans in brown and then continued to do the same with the lid and circle design in the middle, i then changed the opacity to make the writing from the book come into the picture more, this made it better as i still had some added colour but you could still se the original paper. i also used a black paint brush tool to draw around the word coffee and the beans outline.

tea printing

in last lesson we used pictures of things related to tea and make our own prints, we did this by spreading ink on a large sheet of paper and placing another small sheet on top. we then placed a picture over that and traced it with a pen. when we peeled back out paper it showed the picture printed onto the small sheet of paper from it being pressed down into the ink.

tuesday 12th- today i carried on with my printing doing a few more, then i coloured them in.

tea

TEA.
tea is a hot drink made by infusing the dried crushed leaves of the tea plant in boiling water.
Tea looks very similar to a cup of coffee, to looks almost like dirty water in a cup. I don't really know what tea smells like as i never have it.
you can get different kinds of tea depending on what brand you buy from. some brands have plain types of tea when others have fruit flavours.

final design screenshot

final ideas

this edit shows a woman wearing a fur coat and two bears saying 'shoot us with cameras not guns'. i could develop this idea but making the writing a lot nicer and doing better editing on the bears.

  this hosts an animal testing on the man to show how weird it is the other way round. if an animal tested on a man like people do animals it would be really unfair and cruel to humans.

this edit shows what your eating when you have mc donalds because people don't realise that they are eating animals. so this shows what they are actually eating.










this edit shows a cat on a human body holding a bat. it shows how if we keep hurting animals they could eventually fight back just as hard.

next lesson i will finish my final piece and hopefully start moving towards the display of my photo.

final idea research

• animal rights- putting and animals head on a human body, slogan (nature will fight back) this shows people that if we continue to hurt animals that they might one day become as strong as us to fight back and won't let people continue to hut them.
• surfing sewage- people not surfing with a beach full of trash/sewage. this will show people that when the beach is nice and clean everyone will be out enjoying the beach and surfing but as soon as there is waste people will stop surfing.
• bullying- person with faced covered up ( hiding who they are) people will cover their faces up when they get judged trying to be someone different to impress others.
• lgbt- switch a man and womans head around showing that woman and men can get gender changes and shouldn't be judged for it.