Animation in advertising

Animation in advertising.

Reasons why animation is a powerful marketing tool

• Practical – With no physical boundaries, animation can show scenes that a camera cannot shoot.
• Cost Effective – Animating a car crash is a lot cheaper than physically wrecking two vehicles!

There is no question that the benefits of animation have not only been reaped for entertainment purposes, but also by advertisers and marketing companies. 1955 saw the introduction of commercial television broadcasting, and during these early years, up to a third of TV adverts were animated. Brands such as “Murray mints” and “Kelloggs” were quick to realise the potential of animation – Kellogg’s saw a great opportunity to bring life to the hand-drawn character’s already used on their cereal boxes.

In 2007, Bupa produced a series of animated TV adverts, creating typical scenarios that people may face regarding their health and wellbeing. The overall style of the animation was not too dissimilar to the “Mr Men” cartoons.  

4 reasons why you should use animation in advertising:

1. Quick visual summary

2.Easily grab attention

3.Show what cannot be photographed

4. Show what has not been built yet

 Coca-cola uses animation in their adverts to grab attention from different people. This one uses an angry looking monster. to me this would have target audience of young boys and teens as it looks a lot like the games they play online and on their phones.





Kellogg's uses an animated tiger in their adverts. this tiger wouldn't most likely attract a younger audience as the tiger is usually talking to kids in the adverts and he has more of a childlike animation look to him.

this advert for john lewis is very well mad as it attracts everyone. it attracts kids as it has cute animals, teenagers because it is really sweet, much the same with adults and elders as it brings back memories. As it attracts nearly everyone it will make people want to buy their product bringing them in better business. The advert also looks a lot like the film watershed down which will attract many more people. they also use a very popular song so whenever people hear the song they will think of the advert.